12 benefits of 3D walk through tours

In the past week Property Plus have had 922 visits to homes from 670 unique buyers using 3D walk-through technology.

This technology is not a passing fad, it is starting to be an integral part of our clients get the best result  when selling or leasing their property.

Our blog covers the top 12 benefits of why you should consider marketing your property with this technology. 



To view a live 3D model of the property below Click Here


The top 12 benefits of a 3D model

1.) It is an exact representation of the home, allowing buyers to quickly determine if it is the right property for them. This means that people who come to physically visit have pretty much already made up their mind that they want the property. Sellers don't need to be interrupted so much by visits from people who are then not interested. Only the keenest, most suitable people will come through.

2.) It is possible to sell a property to anyone, anywhere. Recently we marketed a townhouse using a 3D model, received 2 offers in a competitive environment and sold the home to people from interstate without them needing to visit. It is crystal clear to us that that property would not have sold with such a great result without this technology. Buyers don't often decide to buy a home just on real estate photos - but our 3D models are so realistic they have the confidence to do so.

3.) Buyers can even see if their furniture fits! Forget the old measuring tape, buyers can measure fridge gaps and bedroom sizes using an easy measurement tool within the model. I am not a fan of 'wide angle' photos in real estate marketing and buyers often feel the same way. They don't like visiting the home in person, only to find the rooms are smaller than they appeared in the real estate photos. Every measurement within the model is accurate to within 3cm, so what you see is pretty much what you get!

4.) "Preparing our home for every viewing can be exhausting" - Clients spend hours preparing the home ahead of every buyer viewing. In some instances they do all the work, but the people who attended weren't interested, due to something they couldn't control (for example the size of the main bedroom). 3D tours ensure that people can look through a home at it's very tidiest online, so a virtual 24/7 home will need no cleaning at all.

5.) The model contains a floor plan. Even though the 3D model is an exact representation of the home, buyers & tenants love having a floor plan to look at. This can really help them to understand the configuration of the home.

6.) Agents want their clients homes to be on the buyers short-list. Let's take a scenario of people moving to Bendigo from Sydney. They look online and try to decide which few homes they can have time to visit on a Sunday. It is crucial that our clients home is on their short-list so you can get competition and the best result. Buyers who look at a 3D model will do one of two things. They will either love your home and put it on their short-list or they will decide your home is not for them and not visit. The former of the two (the people who love your home) are key.

7.) Sell your home with less disturbances. Wouldn't it be awesome if real estate salespeople had a crystal ball so they could immediately filter whether people would love your home and only bring those people to view it? Instead of having scores (potentially) of unsuitable buyers walking through your home and hoping for results, you would have only visitors who have pretty much decided your home is for them. 3D models allow this to happen by filtering out the buyers who will not like your home - making for a more relaxed and peaceful selling process.

8.) How 3D tours allow you to get the best price! Have you ever been in a situation where you have purchased something for a higher price because you love it? A 3D model on-screen (or in virtual reality) is so realistic that people can know it is the house for them before any physical visit. This is very common in the human psyche. If we form an emotional attachment, we will pay more than we thought we would and feel very happy about it. This phenomena is well known when selling property. If someone views a home and loves it, they will want to ensure they get it. They will do this by placing a high offer (particularly so in a multi-offer situation) and we can get a great result for you.

9.) You have one chance to make a first impression. So let's make it the best one possible. The 3D model loads on the buyers screen in the exact position which showcases your homes best feature immediately for that "wow!" factor. What is your homes best feature? The outdoor living? The beautiful 180 degree views? People online decide so quickly to change between properties while browsing the internet so you need something to stop them and make them go "Wow!". 3D models achieve this plus they are fun to use - drawing people in.

10.) Buyers can share the model with mortgage brokers, decorators, accountants, lawyers, builders, family and friends! - Before you buy! It is possible to get the opinions of those who really value just by sharing the model with them. Do you want to borrow a bit more to renovate the kitchen? Why not share the model with builders for estimates, the mortgage broker for confident lending, interior designer for input and your family and friends to join the excitement.

11.) The "doll house" view is the best representation of a house you have seen! A feature of the 3D model is that you can have a 3D look at the home just like you can with a 'real' dollhouse. The exterior wall are removed and you can rotate the model and zoom in an out. The feature is better than a floor-plan in the buyers can see the internal walls and doorways easily which help understand the layout of your home.

12.) Individual buyers can visit your virtual home as often as they want to. ​Would you find it difficult to make a buying decision based on a short visit to a property and cramming in with dozens of others at an open home. Not only that, but you may not see all the features and you would probably feel rushed. Then, to make things worse salespeople are asking you to make an offer in a multi-offer situation! Buyers, in the comfort of their own home (or cafe), at the speed they want and with the details they need - enjoy a 3D model experience. If they want to they can go back to the model to clarify details multiple times. As an experienced real estate agent I have seen many buyers not make offers due to feeling rushed or having insufficient information at hand. A 3D model can help combat this.